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Yoga Apparel and Yoga tools

Our Story

Whether you’re in the studio, hot yoga room, or simply around town, our Apparel and Tools, will give you a standout look and feel, helping spread and develop the enthusiasm and influence that yoga has on our lives, also very important to us, environment and social implications of everything that we do in mind, to promote sustainability and ethical practices, whilst still holding the highest standards in material quality and manufacturing methods of our products.


YamaYama began in London in 2016 because the founders wanted to spread good by bringing yoga to the world: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear YamaYama because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear YamaYama because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.

Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections is how YamaYama and mindful movement can travel beyond the studio. Luxury meets performance in every collection.